Step 1: Kick Off Your Blog
Do you know that setting up a blog takes less than half an hour? You don’t need to go through those complicated sites to launch your blog. It can be done with far less efforts and money. This tutorial is not only about starting a blog but it also tells you how to attract more and more visitors to it and promote it in an effective manner. It explains each and everything related to blogging in such a manner that is understandable to the beginners too. The first step includes choosing the niche of your blog, find a suitable name for it, and select a web host for your blog.
What is the niche of your blog?
Before taking the first step towards starting a blog, you need to decide what will be the niche of your blog? It should be clear in your mind what exactly do you want to present to your readers. It can range from anything to everything. No constraints! It can be a food blog, fashion and lifestyle blog, or, a travel blog. Make sure that it is not something that a large number of users can’t connect with.
Points to be kept in mind while choosing a perfect niche for your blog:
1) Choose a Topic that You Like
It is quite obvious that it would be really difficult to write on something, which you don’t really like. As it is your own blog, you are free to choose a topic on which you can write with full passion. So, if you are a fashion fervent, then it would be very easy for you to write about the latest fashion trends or innovative ideas related to it. Similarly, if you are big on travelling, food, shopping, gadgets, you can go ahead with your passion.
2) Don’t Choose a Wide Niche
When you decide to cover various topics for your blog, it becomes difficult to write on them. You might have expertise on only one or two of them, so you can’t write quality content for all the topics. In case you are having a wide niche, you can go for more than one author. They might have different interests suiting the different topics of your blog. For doing good with SEO, you need to take care of your niche.
3) Choose a Less Competitive and High Search Niche
Choose a niche which is less competitive and has high monthly search volume. A tool named Google Adwords Keyword Tool can help you find out the keywords that are highly searched and less competitive. It is free and simple to use, and is the most powerful among all such tools. You can also opt for paid options, like- WordTracker for the same purpose.
4) Any Niche can be Profitable
There is nothing like one niche is profitable and another is not. Some of them might be more profitable than others. If you know the best about your niche and are passionate about it then you can gain a lot of profit. It would be better to be the best in your niche rather than finding the best profitable ones. As the most profitable niche would be the most competitive, it would be far more challenging to achieve success in it.
5) Choose a Niche for Which You Have Enough Content to Write
Sometimes, it happens that you start writing with full passion, but after writing a few blog posts you run out of topics. To keep your blog ranking high and keep up the audience engagement, you are supposed to come up with better and new content ideas. So, select a niche for which you can write exceptional quality content for a longer period of time.
Select a Domain Name
To pick an appropriate domain name for your blog, you need to brainstorm over a number of names that could be suitable for it. The name should be unique and should explain the purpose of your blog. If you don’t want to put a lot of your brain strength on theÂ domain name, you can simply pick your name and purchase a domain with it. After choosing a domain name, you need to select a domain extension, like .com, .net, .org, etc.
You can find out if the domain name is available or not on the Internet. For this reason, you should have a list of at least 4-5 names, which suits the nature of your blog. If your desired domain name is not available then you can try with adding words like ‘a’, ‘my’, ‘yours’, ‘new’ and ‘the’ to it. This trick works most of the times. Even if it doesn’t work out, go for some other name. You can find if a domain name is available or not by typing your desired domain name here:
Check if your
Domain is available?
The websites, which provide you free domain name search, also give name suggestions. It makes your task of choosing a name easier, as the provided suggestions remain close to what you have searched for and try to present a unique combination of words for your blog. Remember that a domain name matters a lot while running a website.
Points to Consider While Selecting a Domain Name for Your Blog:
1) It Should be Catchy and Simple
The domain name that you choose for your blog should be easy to remember and able to grab users’ attention. When users would want to visit your blog, they would type your domain address in the address bar. It can only be done correctly if they remember the name of your blog. Apart from being unique, it is also necessary to have a simple domain name which is easier to remember.
2) Use Keywords
You can use keywords for your domain name, but ensure that it makes sense. It should also convey the nature of your blog. If a visitor doesn’t understand what your blog is about just by looking at your domain name, then it is of no use.
3) Don’t Pick Lengthy Domain Name
An ideal domain name should be of less than ten characters. It would be easy to remember too. These days, it can be a bit difficult to get short domain names but try to avoid the super long ones. It comes as a drawback when someone tries to type it. The readers can get confused or mistype the domain name.
4) Decide to be Global or Local
It all depends on the nature of the content that is provided on your blog. If you have a local business, go for a domain name that tells the users about your business. You can also add state, city or region in the domain name, but assure that it makes sense.
5) Use Hyphens
If your domain name is getting longer just because you are not getting the exact name what you had thought initially, then you might use hyphens in it. You can increase the readability and search engine ranking of your blog by inserting hyphen(s) in the domain name.
6) Take Care of the Extension
While registering your domain name, try getting a top level ‘.com’ domain extension for it. It is the most popular and widely accepted extension. If you can’t get a .com extension, you can choose ‘.net’ or ‘.org’ extensions.
7) Save Your Neck from Legal Troubles
Before buying a domain name, search properly that no one else should have an established website with the same name. Try to avoid copyright issues too. Make sure that you are buying the domain from a registrar who is included in the accredited registrar’s list of Internet Corporation for Assigned Names and Numbers (ICANN).
Pick a Suitable Web Host
A web host is a company that provides you services to make your own website that can be accessed over the Internet. They also provide you the space on server to be used by the clients on lease or by owning it completely. An internal connectivity is also provided through a data center. All the data of your blog is stored on their servers and it is delivered when users enter the domain name of your blog.
While choosing a web host for your blog, you must keep the following points in mind:
1) How much does it cost?
Of course, the price of the web host matters, but it should not be the deciding factor. When you go for cheaper options, you get fewer facilities. If you want quality hardware and non-outsourced support, you should never choose the sites with less charge for web hosting. Compare all the possible options for price and provided features.
2) What features are they offering?
The basic features are provided by all the web hosting sites, but every site also offers some additional special features. Check out all the options and decide which of these special features are appropriate for your blog.
3) What are the technical specs and limitations?
To decide on it, you first need to honestly observe your site to figure out what does your site actually need? You need to consider factors like RAM, disk space, and processing power to select the best web host for your blog. If you go for cheaper blogs, you might suffer from downtime and load issues every now and then.
4) What hardware are they using?
Hardware affects the performance of servers and your site. Therefore, it is very important to know what kind of hardware is being used by the web host. If the hosting sites are not mentioning it, you must ask them for it.
5) What is their expertise?
Not every web hosting site is suitable for every type of website. They have expertise in different fields. Some of them might have good plans for e-commerce sites while others might be offering great plans for personal blogs. While selecting a web host, you need to do a bit research about the specialities of different web hosting sites so that you can choose the best option for your blog.
6) What is the Scalability?
Scalability means how capable the web host is to accommodate the growing amount of work. Ensure that the web host you are choosing is able to meet your needs after a few years when traffic will increase on your site.
7) How have customers reviewed it?
Customers reviews also matter when you are selecting a web host for your site. You can easily search on Google for the specific web host. Also, try to look them up on Twitter. How simple is it to contact them for support? How much time do they take to respond to a ticket? What course of action do they take if a problem persists? These are the things that you need to analyse through customer reviews.
8) What kind of user interface they have?
The user interface is something that provides ease of access to the system for the user. A web hosting site would be good enough, if it is providing a quality user interface. It helps even a non-technical person to operate the control panel easily. Therefore, it is better to find out beforehand than suffering later.
You can find several web hosts over the Internet and it is actually very confusing to decide which one to use. I recommend you to try BlueHost for web hosting services. It has the following benefits:
- ) They offer a money-back guarantee. Yes! You can try them and demand a refund if you are not satisfied with their service.
- ) You can install most popular resources on the web on just one click as BlueHost integrates MOJO marketplace to your account.
- ) With WordPress, they offer an easy installation of the most popular tools for blogging.
- ) You can contact them 24/7, if you have any query.
- ) You can enjoy free advertising offers from Google and Facebook for the credits of $175.
- ) You can choose the best package for your blog among the number of packages available by this web host.
Once you have chosen the web host, you need to register on it. These processes are explained in the further steps. If you face any problem regarding step 1, feel free to contact me. It will be my pleasure to help you. Move to the next step if you have successfully completed the first step.